Why Sell on Facebook & How to Integrate Shopify with Facebook
Is Shopify the best Facebook shopping cart for ecommerce? Why sell your items on Facebook? How to integrate Shopify with Facebook? Read and find out!
With billions and billions of active monthly users, you can be absolutely sure that the majority of online shoppers today are logged into Facebook during the day. We assume that you also have a Facebook tab open right now or you are chatting on Facebook Messenger via the app on your smart device. The chances are, that customers from all over the world are doing the exact same thing. This is just one of the reasons why it is important for your online store to have a presence on this popular social network.
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Keeping your Facebook updated is also important. Your customers want to know what are your newest products, newest deals, promotions, and etc. If your budget allows, you can also run Facebook ads to get on the radar or potential choppers.
With customers appreciating seamless and convenient shopping experience, having a business Facebook page might not be enough anymore. In order for you to increase the customer sales and base, you should also consider selling on the Facebook platform.
In this article, we will share the benefits of selling on Facebook, the tools one can use to get started, and the steps required to succeed.
Before we present you the tools and tactics, let’s see some of the key reasons why selling online on Facebook is a great idea.
According to one research, 20% of the online shoppers would like to buy directly from Facebook. Having your own Facebook store means the customers can browse the products without leaving the page.
Facebook has also been proven to drive traffic. The Facebook users love shopping and why not make the process easier for them by setting up a store right on the platform. Read more on the benefits of integrating your Facebook page with Shopify to sell your products.
We assume that you are probably using Facebook for promoting your products and your brand, so why not get more out of it. You can use Facebook to share content, share valuable information, and engage with your customers and future clients. Facebook gives you access to billions of customers and helps you to engage with an audience that your blog and website content wouldn’t be able to on its own.
Once you will decide to extend your ecommerce efforts to Facebook, the first thing you can do is to look at your shopping cart software. Most ecommerce solutions come with Facebook commerce capabilities so make sure to explore the ecommerce platform and check the social selling features. If your current ecommerce platform doesn’t offer social capabilities, it is time to find another Facebook commerce solution.
Shopify is a top recommended ecommerce shopping cart and one of the best solutions for running both an online and Facebook store. But, how to integrate Shopify with Facebook?
Ecommerce solution Shopify offers a fully integrated Facebook store that syncs (automatically) with your Shopify store. Adding your products can be done with just one click and all the details, photos, and attributes are synced between these two channels. Every time you make a sale on Facebook, the inventory is automatically updated. The customers can complete transactions without leaving your Facebook page.
Shopify also has Messenger chat support so that customers can purchase your items through the chat and they can check the status of the order in Messenger.
Shopify has a Facebook app which allows you to sell your Shopify products on Facebook. All you have to do is download the app and you can sell, promote your items, and take payments on Facebook.